For people who want to make money on YouTube in 2018, the year may as well be a long one, most especially if you are new to the entire system.
Rewind to 2017, it was a year of many things for the online community as a whole. While Facebook and Twitter had their own problems, YouTube was not left out most especially as regards the kind of contents uploaded by users including people with top channels such as Pewdiepie who was accused of the use of racist language and anti-Semitic imagery.
Fast forward to 2018, even as the year is still young, some controversies have started emerging with contents such as that of Logan Paul on Japan’s suicide forest, in which he posted a disturbing video of a man hanging in the forest.
As a result of such controversies last year, Google saw itself losing major clients including companies like AT&T and Verizon, as well as some like Pepsi, Walmart, and a host of others that pulling away from it because they accused it of allowing their adverts to run on contents they were not comfortable with on its YouTube platform.
In order to protect itself from things like this in the future, the giant video content site has come up with some measures last year. Probably feeling those are not enough, it has again decided to come up with some fresher rules.
Here are some things you need to know if you want to make money on YouTube in 2018:
- Manua Vetting: Before you can get any adverts on your video, YouTube has decided that it will have to vet your video manually in order to ascertain how friendly it is to advertisements. Hence, Google Preferred videos will not only be by popularity but by vetting.
- Monetization: Instead of simply amassing 10,000 total views and automatically be qualified for YouTube Partner Program (YPP), you now need as much as 1,000 subscribers and 4,000 hours of watch time within the past 12 months before you can think of earning a dime in adverts from your video.
- Even after meeting the needed size, until your contents are suitable for advertisement, you are not getting any adverts. The friendliness of your contents for ads would be reached after the manual vetting is done.
- It will introduce transparency in the placement of ads and their control on contents in order to meet the needs of advertisers.
The Big Question
The massive question that has left many pondering is whether the rule would have been able to stop people who keep uploading inappropriate contents. While we may never have the answer, it could just be that the platform wants to make people that want to make money on YouTube in 2018 and even beyond that it is no more business as usual.